DR. MAHMOOD BHUTTA
This article is well worth reading.
Everywhere I went today, I was confronted with displays of Kanye West’s 808s and Heartbreak. Target, Barnes and Noble, Borders, FYE. It was always near the register, almost as an impulse buy, generally flanked by Coldplay’s Viva la Vida or Death and All His Friends and often Radiohead’s In Rainbows.
It’s Grammy season, and I totally get that. So as much as Kanye annoys me, I ignored it. It’s what the stores do, especially around the holidays, and it works (how else would I have ended up with this month’s copy of Vanity Fair with Tina Fey on the cover?)
But later, as I placed my things on the conveyor belt at Whole Foods, I was blindsided. There, by the register, next to the organic lavender hand sanitizer (true story) was a small display housing a stack of copies of 808s and Heartbreak.
Needless to say, I’m losing my faith in humanity.